Next Generation Fishing & Outdoors Apparel Brand
It is not just a hobby, it is a lifestyle
Wetlands USA: Fashion with Purpose, Impact with Style
Premium Fishing & Outdoor Performance Apparel
In the realm of fashion, where aesthetics often take center stage, Wetlands USA breaks the mold by seamlessly blending style with a powerful environmental message.
More than just a clothing brand, Wetlands USA introduces the largest collection of performance tops in the industry, boasting over 200 incredible designs with monthly new releases.
What sets WetlandsUSA apart?
Their commitment to sustainability, real research, and driving positive change.
Let's dive into the details of this innovative brand that's making waves in both fashion and environmental consciousness.
Diverse Peformance Fishing Apparel
Wetlands USA prides itself on offering a diverse and trendy range of performance tops, setting a new standard for activewear.
From vibrant patterns to classic designs, there's something for everyone.
What makes these tops truly exceptional is not just their style, but their purpose.
Monthly Releases and Trendsetting Designs
With over 200 designs and a commitment to releasing new styles every month, Wetlands USA keeps its finger on the pulse of fashion trends.
This not only allows customers to stay ahead in style but also emphasizes the brand's dedication to keeping their offerings fresh and exciting.
The marriage of fashion-forward designs and sustainability is a testament to WetlandsUSA's innovative approach to the fashion industry.
Sustainable Practices - Real Change in Action
Beyond just creating eye-catching clothing, WetlandsUSA is on a mission to make a real impact.
The brand is driven by the philosophy of "real research, real change," emphasizing their commitment to environmental conservation.
By choosing WetlandsUSA, customers actively participate in a movement toward a more sustainable and ecologically conscious fashion industry.
A Conversation About Conservation
"The Conservation Conversation"
A standout feature of WetlandsUSA is it's promise – "You can help save your seas with every purchase."
This isn't just a marketing tagline; it's a call to action.
With 10% of profits donated, customers contribute to initiatives aimed at preserving and protecting our oceans.
This thoughtful approach to giving back adds a layer of purpose to each purchase, creating a sense of shared responsibility for the health of our planet.
That's Why WetlandsUSA Is Making Waves In The Industry
WetlandsUSA has redefined the fashion landscape by proving that style and sustainability can coexist harmoniously.
As you explore their expansive collection of performance tops, remember that your fashion choices can play a role in real change.
With a commitment to making a positive impact, WetlandsUSA is not just a brand; it's a movement towards a more conscious and compassionate fashion industry.
So, why settle for just a top when you can wear a statement of change?
Choose WetlandsUSA – where every purchase is a step towards a more sustainable and stylish future.
About Wetlands
Our oceans and our freshwater lakes and rivers are as fragile as they are beautiful. They are slowly being strangled by micro-plastics, pollution, chemical runoff, human waste, heavy metals, fertilizers, hormones, pharmaceuticals and industrial dumping. Overfishing and overexploitation of vulnerable marine resources has decimated certain fish and sea life populations. The human footprint is lasting. WetLands was created to raise awareness through art and action. We want to turn the tide. Conservation begins locally. It’s as easy as buying a tee shirt.
We are donating a percentage of every shirt purchase to local marine, beach and wetland conservation, cleanup and testing. Help preserve our coastlines. Visit our donation page to review our list of charitable conservation organizations. Real research. Real change. Working together, we can all make a difference.
Wetlands was launched in the spring of 2022 and is a celebration of our coastal ecosystems, as seen through the eyes of an artist. It is an outdoor recreational and lifestyle brand engineered for the Florida local, but our creed of conservation is universal to anglers, divers, hunters, surfers, spear fisherman and nature lovers all over the world. Our products are a reflection of our passion. In the past year and a half, we have received a tremendous amount of support from the fishing community and the public, and without them, none of this would be possible. Thank you for visiting our site and helping us save our oceans and wetlands.
The goal is zero harm. That means no impact. We have a dedicated team sourcing and producing superior DTF and sublimation printing. Our shirts perform. Our products stand the test of time. Proudly MADE IN THE USA.
The Art
Rory Hilton Todd is the artist and the creative mind behind the Wetlands brand. He has dedicated thousands of hours to creating works of art that have revolutionized design and sustainable garment construction in the outdoor lifestyle and sports fishing markets. Each piece of artwork is a meticulous portrayal of the diverse and wondrous habitats that surround us. They begin with a simple sketch and evolve into finished works that swim right off the page in unmatched detail and composition. The artist grew up surfing and fishing off the snow white shores of the Florida panhandle. The Gulf of Mexico is one of the most diverse ecosystems on the planet and most of the incredible marine species found on this site are indigenous to his home state of Florida. Simply put, he illustrates “what he knows best.”
There’s no denying that what makes our product so unique is the aesthetic. No one can match the quality of our marine art or garment design. Each of our performance pieces is a well-thought, wearable artwork. It all starts with the details. The artist meticulously researches each species he illustrates, combining his personal knowledge and experiences with a passion for color and composition. From initial sketch to printable art, the process is relatively simple. The first step is to visualize the layout and sketch a quick rough draft. Second, the artist isolates each element into a layer and creates detail using texturing and digital airbrush. Details like scales and corals are painted individually, cloned and then turned into brushes for incredible realism and detail. Layer by layer, hour after hour, the image takes shape. After +40-80 hours of work, the final art is then compressed from a canvas of 6ftx4ft down to 24” at 300dpi for a photo realistic finish. Every illlustration is a labor of love as you can see below.
